JUICE Cosmetics, an established Indian makeup brand, pledged to empower women by helping her brandish her style with safe makeup, launched an unique, innovative initiative called, “Wish A Colour We Deliver” contest in May 2024. It culminated with the celebration of a decade of JUICE’s manufacturing in our own integrated, research, manufacturing and distribution facility which gives us the confidence to live up to the stature of this challenge.
“Wish A Colour We Deliver” contest was a platform for our beloved customers, to showcase their creativity and let their imaginations run wild to wish for a colour of their choice on our popular “One Coat” nail polish. Contestants could draw inspiration from anything, be it nature, wilderness, food, beverage, anything under the sun that caught their fancy, click a picture, highlight the colour in the picture that they wished in their nail polish.
When JUICE announced the contest, it triggered a staggering number of applications from all over India, with pictures ranging from the azure firmament to delectable cuisine to rare flowers to nature in general. JUICE shortlisted 40 applications from thousands that poured in and surprised the contestants with a hamper of their chosen shade of nail polish, delivered at their doorstep.
10 winners were picked every 15 days and finally one winner became the Face of JUICE, partnering with us to promote our unique offerings.
The look of triumph and delight on the faces of the winners on receiving the nail polish hamper was reward enough for JUICE. It was the ultimate challenge of our capability to recreate any colour on demand.
What were the key elements of this hugely successful contest?
The simple procedure to participate-scanning a QR code to upload the inspirational photo of nail polish colour.
Direct engagement on part of JUICE with our beloved existing and potential customers.
Giving an opportunity to bright modern Indian women to express their wish and creativity and win recognition.
The confidence and assurance of the brand to recreate any colour on demand, owing to our own research, manufacturing and distribution unit.
The intriguing nature of the contest, first of its kind in India, resonated with thousands of customers and they came forward to participate wholeheartedly.
There was widespread press and media coverage on the contest, boosting visibility of the brand on multiple levels.
Finding a new face of JUICE, Agriti Khurana, who embodies all the fascinating qualities of the modern inspiring Indian woman.
Created social media buzz
Increased brand awareness leading to collaboration invites from influencers, beauty events and trade shows.
Widespread buzz amongst the nail art community.
This contest will be an yearly feature, to elevate more human potential, and encourage optimum creativity.
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