The shift towards a healthier, ethical and eco-friendly way of living has catapulted the need to opt for safer options even in our makeup for daily use. The idea behind this sentiment is to meaningfully choose compositions which are good for our planet and therefore for us.
Harmful chemicals like parabens, silicon, lead, mercury, have been linked to serious health issues and the skin damage control these chemicals cause is long drawn and expensive. If our lipsticks contain harmful chemicals, there is risk of ingesting them and thereby can ruin health overall in the long run. Pigments in all makeup which are not certified by dermatologists, ophthalmologists and regulatory bodies, can cause serious harm. The aware consumer of today does not subscribe to usage of makeup that is tested on animals. Hence harmful chemicals-free and cruelty free makeup is the need of the times. It’s not even a fleeting demand for ethically sourced clean makeup, it’s an universal demand which is here to stay.
JUICE Cosmetics have formulated makeup from plant-based ingredients and eco cert pigments, incorporating the above sentiments and needs of consumers, who make the right, informed choices of makeup, post thoroughly reading the labels of composition. This aligns completely with the vision and mission of JUICE to empower consumers by enabling them to express their personal style through high quality and safe makeup, yet making it accessible. This super safe makeup, researched, manufactured and distributed entirely by JUICE (Not outsourced at any stage) is not affordable luxury but accessible necessity today. Moreover, JUICE now has a CLAIMS Certificate, check the certified vegan logo on our makeup products.
Reason behind JUICE’s cruelty-free and vegan makeup:
Composition-Common ingredients found in makeup are beeswax, carmine, lanolin, collagen, etc. are animal derived and sourced from animals. JUICE makeup is free from animal-based ingredients.
Environmental implication-Saving our planet and environment is the new world order. Hence majority of the population are opposing usage of animal derived ingredients in makeup and switching to plant-based alternatives.
Testing on animals-Sometimes during the stage of developing makeup, ingredients or finished products are tested on animals. This leads to exploitation of animals, and is considered inhuman by animal rights activists. These painful procedures can be eliminated by alternative testing methods. JUICE makes cruelty-free makeup which resonates with environment conscious consumers and supports this sentiment wholeheartedly.
JUICE Cosmetics’s values are rooted in animal rights, environmental health, consumers’ health and sustainability. The labels and certified vegan logo on our makeup clearly state the usage of plant based, natural and cruelty-free ingredients. Moreover, as JUICE negates outsourcing at any stage of researching, developing, manufacturing and distributing of makeup, (Our makeup is fully researched, manufactured and distributed at our integrated facility), we can substantiate the super safe makeup claim!
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