The Infinity range of perfumes is JK Lifestyle’s recent offering to the discerning consumer-smelling similar to their high-end branded counterparts but priced very attractively. Opening a bottle of your favourite Infinity fragrance, opens up infinite possibilities of nostalgic journeys, creating lasting impressions with your signature fragrance, or simply basking in the joy of the olfactory experience.
The Infinity range was showcased in Cosmoprof Mumbai 2023, the apt platform optimized by the top players in Beauty and Cosmetics Industry to display new launches or network with relevant collaborators. The participation was met with overwhelming responses and innumerable queries on this interesting range of fragrances, something for every personality, mood and memory.
The discerning consumer of today realises that fragrances are needed perennially. Hence, splurging on a branded, high-end perfume for daily use makes no sense at all. The need for a perfume, which smells similar to high end brands, but recreated to suit the needs of Indian consumers, and which thrives and performs well in Indian climatic conditions, is the need of the day. Increasing number of Indian consumers are welcoming this idea wholeheartedly and investing in the range of perfumes like Infinity, to optimise Indian climate, and stand out in various settings with their signature expression.
Infinity is rising to the challenge of meeting the growing demand for these unique perfumes. The enthusiastic response in Cosmoprof 2023, is proof that consumers are lapping up such offerings.
Affordable Luxury is in:
The market for recreated signature perfumes have been growing steadily from 2023, reflecting a trend where consumers are seeking Indian versions of premium fragrances at alluring price points.
Middle class consumers and the younger population who are also concerned about ethical formulations, vegan, cruelty-free products, sustainable sourcing, are seeking these fragrances.
Infinity aims to cater to this demographic and have launched their range of premium quality perfumes without the premium price tag.
Online presence of Infinity is driving revenue growth immensely:
E-commerce plays a vital role in making Infinity perfumes accessible-Infinity perfumes are available online onsite as well as platforms like Amazon, Flipkart and Nykaa.
Influencers endorsing Infinity on recognized social media platforms drive revenue growth as well.
Moreover, online reviews of Infinity perfumes on YouTube and Instagram help consumers immensely in understanding the notes, composition etc, and connecting the relevant perfumes to their needs.
Adhering to safety regulations and labelling requirements, brands like Infinity are here to stay and thrive, as demonstrated by their rising popularity.
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